Google AdWords

Google AdWords

 

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After taking over and re-structuring of this AdWords account – the conversions started pouring in. Average sales value of each lead would cover the whole month of cost for advertising. The client’s industry: IT Services – Cloud computing.

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I have extensive experience in working with high daily campaign budgets, and turning them into high converting investments for my clients. Here in the screenshot you can find 7 days data for an account that has a daily spend of $1,400. As you can see, the ads were focused on the search network only, with conversion rate at 4.51%. The lowest sale value for each lead is $250, at cost of $40.61 per lead. The client’s industry: IT Services – Software development.

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Take a look at conversion rates that I achieved at monthly ad spend of more than $20,000. The positive conversion rate of 7.63% at cost of $97.63 per conversion show that Adwords campaigns for this client were a smart investment. Sales value for each lead was ranging from $25 – $500 per month, which means that their ROI varies between $5,350 and $107,000 per month. Client’s industry: IT Services – Sales Software.

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Take a look at this simple graph showing the rise in conversions within 3 months after taking over an account. The client’s industry: Finance – Education.

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This screenshot shows the performance of display campaigns during 7 days of data. The CTR for all enabled campaigns was 0.63% which is twice as higher than industry average CTR on the display network. The cost per conversion was $19.52, and average sales value for each lead started from $380 and higher, depending on which product was purchased. Based on that, the average weekly ROI for this client was $20,900 on every $1,073 spent, just on the display network. Client’s industry: Medical research products and services.

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This screenshot shows conversion rates for an ecommerce client. Conversion type: transaction that brought 1,917 conversions showed a conversion rate of 10.01% during the 30 days period. The average sales value for each lead varied from $12- $69 per product which counts as an ROI between $23,352 and $132,274 dollars per month at cost of $19,004 per month. The client’s industry: Beauty Industry.

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This screenshot shows account performance of a Google Non-Profit account, with one month date range. I managed to keep the spend high, hitting the monthly limit of $10,000; as well as keeping the  CTR higher than 1% and cost per click below $2. After keeping the same level of performance for this account for 6 months; it was accepted for a Grantspro program level; that enabled them access to monthly credit of $40,000 for advertising. Client’s industry: Counseling services.

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This screenshot shows the size of budgets that I worked with, as well as number of conversions that the accounts had in 30 days period. Some of these accounts were sub-manager accounts which means that budgets were split into several accounts equally, which doesn’t show on this screenshot. The screenshot only shows totals.

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This screenshot shows the daily budget for remarketing purposes only. The campaign spent $94,038 during the 30 days period, generating 4,900 conversions. The lowest sale value for each lead was $79 which counts as an ROI of $387,100 at the cost of $94,038.

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This screenshot shows sub-manager accounts that I ran for one client. The total monthly ad spend was split into 14 accounts, all for the same client.